1 minute read

There are a lot of resources to learn about becoming an entrepreneur. But there is something missing in the “30 Things YOUR Startup Needs To Be Doing Right NOW!” style blogs. They lack authenticity, connection, vulnerability, and humanity. When you struggle in life or in entrepreneurship, and we all do, the way forward won’t be found in a nice clean listicle. It will be found in the stories of others who have struggled and found a way forward.

I call this blog “Honestly Guggs” because it is always written in my authentic voice. Here we will talk about entrepreneurship without a load of fluff and pithy cliches. We will discuss founders’ stories as the weird, circular, emotional paths they are. And I will share my own story. Not as a glossy, perfect thing with a beginning, middle, and end but rather as a human story with guilt, shame, pride, luck, friendship and love. Hopefully we all learn something in the process.

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Brian Guggenheimer

Brian Guggenheimer is an entrepreneur, technologist, and blogger. He is an Amazon veteran and the first employee at indify, a network for emerging artists.

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